Google Sites Seo

1. Research Your Keywords

Keywords Best Practices:

• When creating your website, target keywords and search phrases with the right amount of traffic

  • Don't choose very popular search phrases, since you likely won't rank very well for them

  • Don't choose search phrases that don't receive any traffic, since your website won't have many visitors

• It may be beneficial to target a specific group of keywords

  • The phrase "orange cats" return a significant volume of searches, which may indicate that there is too much competition for this phrase

  • The search phrase "orange fluffy cats" return very little data, which indicates that the audience for this search may not exist

2. Page Description and URL

Description Best Practices:

• This description may be included in search results

  • Make sure it's engaging and reflects the page's content

• Keep your description length to one or two sentences

• Do not use multiple description tags on the same page

• Do not use the description to list keywords

• Avoid using the same description tag on several pages

URL Best Practices:

• Try to include the main keyword you're targeting in your URL

• Keep your URLs short, lowercase, easy to read and understandable for your visitors

  • Get your own domain name (we recommend GoDaddy.com) and avoid having "sites.google.com/site" in your domain

• URLs are displayed in search results, so make them relevant to the content

3. Accurate Page Titles

Best Practices:

• Use a page title that reflects the actual content of the page

• Use a unique title for each page on your website

• Make sure your page title contains the primary keyword or phrase a user will use when finding your page

• It's better to target one keyword than several

  • Do not stuff your title with several keywords

4. Creating Links

Best Practices:

• Use anchor text when creating a link

  • Make anchor text concise and related to the content of the page you are linking to

  • Do not use generic text, such as "click here"

• Make sure links are easily identifiable and useful

  • Avoid using too many links that make website navigation difficult

5. Well Structured Pages

Best Practices:

• Use headers to highlight important text for your users and search engines

• Do not overuse headers

  • Limit them to important section titles

How to Insert a Header

Navigate to your Google Sites page while signed in and click the Edit button.

Click on the location where your would like to insert your header, type your header text, highlight it with your mouse and then choose Format > Heading 2/3/4 as shown in the image below.

6. Optimize Your Images

Best Practices:

• Use well compressed formats to improve page load times

  • If transparency isn't needed, serve JPEG image formats to your users

  • Common image formats are JPEG, PNG, BMP and GIF

• Use alt text and descriptive image names

  • Names should be short and reflect the image content

  • When an image is used as a link, use alt text

How to Insert an Image with Alt Text

Navigate to your Google Sites page while signed in and click the Edit button.

9. Using Google Analytics

Go to the Google Analytics page to sign in and retrieve the Google Analytics code. When prompted, enter the URL of your website and the other details requested. The final code should be in the form of UA-12345-12‎.

Navigate to your Google Sites page while signed in and click the More Actions button.